توضیحات
Advertising and IMC Principles- ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson’s MyLab & Mastering products.
Advertising and IMC Principles- 0133763536 / 9780133763539 Advertising & IMC: Principles and Practice Plus NEW MyMarketLab with Pearson eText — Access Card Package
Package consists of Advertising and IMC Principles
۰۱۳۳۵۰۶۸۸۶ / ۹۷۸۰۱۳۳۵۰۶۸۸۴ Advertising & IMC: Principles and Practice
۰۱۳۳۵۷۵۹۵۰ / ۹۷۸۰۱۳۳۵۷۵۹۵۸ NEW MyMarketingLab with Pearson eText – Access Card – for Advertising
About the Author
Sandra Moriarty teaches in the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics.
Tom Duncan is the director of the integrated marketing communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.
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