Sales Management-Products and Servicesby Jae K. Shim

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File type: EPUB, PDF

File size: 18 MB

Author: by Jae K. Shim

Pages: 226 pages

Publisher: Global Professional Publishing (December 6, 2012)

Language: English

ISBN-10: 1906403791

ISBN-13: 978-1906403799

Product Dimensions: 6.1 x 0.6 x 9.1 inches

 

خواهشمندیم اگر از گلوبایت رضایت دارید به دوستان خود هم معرفی کنید 😊👇

توضیحات

Sales Management- This book is an overview of the role of the sales manager, both at headquarters and in the field, in managing salespeople, personal selling, IT resources, and functions of marketing. Sales Management- The problems of organizing, forecasting, planning, communicating, evaluating, and controlling sales are analyzed. A variety of techniques and pertinent concepts of behavioral science are applied to the management of the sales effort and sales force. Key trends, such as online advertising and social media, affecting sales organizations and sales managers today are highlighted.

Biography

Sales Management-Dr. Jae K. Shim (Email: drjaekshim@gmail.com; Web: www.csulb.edu/~jaeshim) is one of the most prolific accounting and finance experts in the world. He is a professor of business at California State University, Long Beach and CEO of Delta Consulting Company, a management consulting and training firm. Dr. Shim received his M.B.A. and Ph.D. degrees from the University of California at Berkeley (Haas School of Business). Dr. Shim has been a consultant to commercial and nonprofit organizations for over 30 years.
Dr. Shim has over 50 college and professional books to his credit, including, Barron’s Accounting Handbook, Barron’s Dictionary of Accounting Terms, 2013 GAAP: Handbook of Policies and Procedures, Budgeting Basics and Beyond, 2012-2013 Corporate Controller’s Handbook of Financial Management, Uses and Analysis of Financial Statements, Handbook of Financial Analysis, Forecasting and Modeling, Strategic Business Forecasting, Dictionary of Real Estate, Dictionary of International Investment Terms, Dictionary of Business Terms, The Complete CPA Reference (formerly, The Vest-Pocket CPA, CFO Fundamentals (formerly, The Vest-Pocket CFO),and the best-selling Vest-Pocket MBA.
Sales Management-Thirty one of his publications have been translated into foreign languages such as Chinese, Spanish, Russian, Polish, Croatian, Italian, Japanese, Indonesian, and Korean. Professor Shim’s books have been published by CCH, Barron’s, John Wiley, McGraw-Hill, Prentice-Hall, Penguins Portfolio, Thomson Reuters, Global Publishing, American Management Association (Amacom), and the American Institute of CPAs (AICPA).
Professor Shim also provides business content for CPE e-learning providers and for m-learning providers such as iPhone, iPad, iPod, Android, Blackberry, and Window Phones. He has roughly 100 online NASBA-compliant CPE courses to his credit.
Sales Management-Dr. Shim has also published numerous articles in professional and academic journals. He was the recipient of the Financial Management Association International’s 1982 Credit Research Foundation Award for his article on cash flow forecasting and financial modeling.
Dr. Shim has been frequently quoted by such media as the Los Angeles Times, Orange County Register, Business Start-ups, Personal Finance, and Money Radio.

About the Author

Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.


این کتاب مروری کلی بر نقش مدیر فروش در دفتر مرکزی و در زمینه مدیریت فروش، فروش شخصی، منابع فناوری اطلاعات و بازاریابی است. مشکلات سازماندهی، پیش بینی، برنامه ریزی، ارتباطات، ارزیابی و کنترل فروش در این کتاب تحلیل می شود. تکنیک های مختلف و مفاهیم مربوط به علوم رفتاری مدیریت فروش و نیروهای فروش در آن بحث می شود. روندهای کلیدی مانند تبلیغات آنلاین و رسانه های اجتماعی که امروزه بر سازمان های فروش و مدیران فروش تأثیر می گذارند، به صورت برجسته ای بحث شده است.

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