توضیحات
Advertising & IMC- Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Advertising & IMC-The previous reviewer (“book maven”) is correct. This textbook is a virtual trainwreck- poorly written/edited (see how they misspell “Brainfog” on page 375 ), disorganized and repetitive. Each chapter rehashes the same concepts – only the buzzwords, choices of filler and the smug insights from a series of talking heads change.
Advertising & IMC- Most notable, however, is the lingering sense that the authors might be a bit lost on how their subject matter relates to the real world. This is rather important for the advertisers, clients and customers that live there. They appear so clueless when they attempt to address “new” media (like the internet), that it’s downright comical. It’s not 1998 anymore. It’s time to either provide some realistic insights, or step aside and drop this volume onto the history shelf.
Any (good) advertising resource should tell you that bewildering the customer is not a sound marketing practice. Charging them $139 (and that’s the Amazon price, the list is $195) for the experience is downright unethical.
تبلیغات آهنگ تغییرات در جهان پویای امروز رسانه ها و بازاریابی ارتباطات را ردیابی می کند و همچنین پیامدهای این تغییرات به شیوه سنتی ارائه شده و به خوانندگان به شیوه ای در دسترس، و با روش خوبی انتقال می دهد.
ویرایش نهم کتاب، بر اهمیت افزایش مصرف کنندگان به عنوان نیروی محرکه ای جهت استراتژی های تبلیغاتی امروز، رسانه های اجتماعی، و تکامل انقلاب اینترنت است. این کتاب همچنین شامل IMC و نام تجاری می باشد و بر آنها تمرکز می کند.
کتاب را از گلوبایت کتاب دریافت کنید.